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- yann ilunga
Corporate Podcasting: Why Make a Business Podcast for Your Tech Company?
If you are considering leveraging corporate podcasting for your company, it is important to familiarize yourself with some of the foundational principles of the medium.
How to support parents who aren't aging gracefully
Have you or anyone you know experienced the sandwich years, when you are taking caring of children and aging parents at the same time. It’s the ultimate trial by fire! Here are a few of my learnings that you may find helpful in navigating one of the most stressful times of our lives.
The Fluid Organization: Why Businesses also Need to be Adaptive, Flexible and Iterative to Align with Today’s Workers
In today’s work world, change is constant and uncertainty is the new certainty. There have been fundamental shifts in workforce wants, beliefs and approaches which has been reflected the changing dynamics on the career front. The future is now fluid which means not only are individuals testing and learning their way to finding work-life fit, organizations need to do the same to find mutual fit with their employees based on the goals they want to achieve. That implies you now have to be a fluid organization in the way you think and do.
Do you approach life as a tourist or a traveler?
Do you know the difference between a tourist and a traveler? It can make all the difference in living a fulfilled life.
What are the different corporate podcast formats?
Before launching your corporate podcast, you should first understand what format will suit your listeners and brand goals. Here’s what you should think about.
Building Value by Living Your Values
The most “successful” people in this emerging world will be those who align value creation with their personal values. Whether employees, executive leaders, individuals, it is time to redefine happiness and success.
What is a corporate podcast?
What is a podcast? And is it right for your company or brand’s marketing mix? Here’s a quick guide.
I have a life partner that is my opposite and what that tells me about building a business
Are you "black and white" or "shades of gray"? Partnering with your opposite actually provides a model for organizational culture building.
Think Agile, Deploy Iteratively (In Any Industry)
What does business agility really look like in today’s organizations large and small? It’s already happening and you probably don’t even realize it. Here are examples across various industries and disciplines in action to help you and your company reframe the way you can create the traction needed to breakthrough.
Organization Building Starts at Home - and Defines what you do Outside of It
The relationships we form in our personal lives can and should determine how we show up in our professional lives. I discuss how we can be an individual who is also part of a larger unit.
Data-Driven vs. Gut-Driven Decision-Making: Which is More Effective?
Decision-making is happening faster than ever in our rapidly pivoting world. Tt’s apparent to ask: is one style of decision-making — git-driven or data-driven — now more effective than the other? In covering this topic, I pulled from interviews I’ve conducted with guests on the Strategic Momentum Podcast. Here’s what I found out.
The Lens of a CFO
We're a mashup of many things. It takes a lot of time, practice, and discipline to work towards a mastery of one skill, much less many. You have to be committed to continuous learning and have the patience to take a lot of shots in order to capture one that is truly extraordinary.
Analyzing the Chain of Why to Understand Your Customers' Behavior
Consumers don’t answer questions at a deep level when you initially ask them why they bought or would buy a product. How do you tap into their psyche to get at those underlying motivations? The Means-End approach uses laddering to get to the underlying “why” behind the interviewee’s purchasing decision, and could be your solution.
Five Qualities of Trusted Leadership
Today, the HOW of leadership matters more than ever. It's no longer good enough to have a vision and the laser focus to achieve it. You must first build TRUST.
Fear is Fuel: Fear’s impact on business momentum and you
As one of the strongest negative emotions, fear is often the most “primary, powerful, and misunderstood source of motivation." Understanding your fear and how to channel it in business can give you a unique emotional advantage.
The Human Element: The biggest obstacle to scaling your company and how to overcome it.
Businesses often fail for one very specific reason, people. To give yourself the best chance of success in today's highly dynamic marketplace, make sure you integrate an EQ perspective with your IQ approach.
Getting to the "Why" Means Knowing Both the Rational and Emotional Side
Consumer behavior isn’t based on rational decisions alone. Emotions are dominant in dictating their thoughts, spurring motivations, and actions. To understand the "why" behind customer motivations and actions, you need to understand both sides.
Corporate Podcasting: Increasing Podcast Listener Conversions With the ‘3 Yeses’ Principle
While there may be challenges on your corporate podcasting journey, the medium itself can turn out to be a valuable lead generation asset for your company.
But do you craft a Call-to-Action so that you can actually turn listeners into leads, prospects, and clients?
Optimizing Your Initiatives Means Knowing Your Customer Inside and Out
How well do you really know your target audience? The reality is that most marketers don’t. But understanding your customers is critical to delivering the best customer experience, serving up the right product, or whatever your intended business objective may be. You can’t positively impact your business if you don’t everything about them.
Corporate Podcasting: Producing Consistent Quality Content
Consistently creating quality content is a challenge that many companies face. But why is it so important to put out content with a regular cadence? And how can your organization overcome this obstacle?