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- yann ilunga
How do you measure the success of a corporate podcast?
You’ve created and launched the your corporate podcast on-time and on-budget. But how do you evaluate if the investment was worth it? Here’s what you need to consider.
How to support parents who aren't aging gracefully
Have you or anyone you know experienced the sandwich years, when you are taking caring of children and aging parents at the same time. It’s the ultimate trial by fire! Here are a few of my learnings that you may find helpful in navigating one of the most stressful times of our lives.
Who is the Corporate Podcast Consumer?
If you’re launching a corporate podcast, you need to know who your potential audience is. We’ve pulled the following stats to make this brief snapshot of the corporate podcast consumer.
Do you approach life as a tourist or a traveler?
Do you know the difference between a tourist and a traveler? It can make all the difference in living a fulfilled life.
Why Microcontent Matters for Your Corporate Podcast
As online communities continue to saturate with attention-grabbing headlines, microcontent has never been more important or effective for corporate podcasting promotion. We’ve put together some general advice for producing your microcontent.
Building Value by Living Your Values
The most “successful” people in this emerging world will be those who align value creation with their personal values. Whether employees, executive leaders, individuals, it is time to redefine happiness and success.
Corporate Podcasting: 11 Essential Tools for Producing and Promoting Your Podcast
Whether you are working with a podcast strategy and development partner, or producing in-house, knowing which tools to use will help you facilitate an efficient production process.
I have a life partner that is my opposite and what that tells me about building a business
Are you "black and white" or "shades of gray"? Partnering with your opposite actually provides a model for organizational culture building.
How to Win Customers with a Corporate Podcast
Podcasts help grow your brand by expanding your reach, attracting and engaging audiences, building trust, establishing loyalty, and driving revenue. How? By enabling you to 1) create content authentically and efficiently and 2) drive demand and leads.
Organization Building Starts at Home - and Defines what you do Outside of It
The relationships we form in our personal lives can and should determine how we show up in our professional lives. I discuss how we can be an individual who is also part of a larger unit.
How Important is Authenticity to Your Corporate Podcast?
Authenticity matters, and more importantly: authenticity creates more engaged audiences and drives up affinity.
The Lens of a CFO
We're a mashup of many things. It takes a lot of time, practice, and discipline to work towards a mastery of one skill, much less many. You have to be committed to continuous learning and have the patience to take a lot of shots in order to capture one that is truly extraordinary.
28 Effective Ways to Repurpose Your Corporate Podcast (With Examples)
Repurposing your corporate podcast creates efficiency funnels, saves time, and can increase brand awareness while building thought leadership around key topics. It’s a no-brainer.
Five Qualities of Trusted Leadership
Today, the HOW of leadership matters more than ever. It's no longer good enough to have a vision and the laser focus to achieve it. You must first build TRUST.
Corporate Podcasting: 5 Guidelines for Launching & Producing Your Company Podcast
Thinking about starting a podcast for your business? Here are fiive guidelines you MUST internalize to ensure your podcast delivers value, aligns with your brand, and gains and retains listeners.
The Human Element: The biggest obstacle to scaling your company and how to overcome it.
Businesses often fail for one very specific reason, people. To give yourself the best chance of success in today's highly dynamic marketplace, make sure you integrate an EQ perspective with your IQ approach.
Corporate Podcasting: Increasing Podcast Listener Conversions With the ‘3 Yeses’ Principle
While there may be challenges on your corporate podcasting journey, the medium itself can turn out to be a valuable lead generation asset for your company.
But do you craft a Call-to-Action so that you can actually turn listeners into leads, prospects, and clients?
Corporate Podcasting: Producing Consistent Quality Content
Consistently creating quality content is a challenge that many companies face. But why is it so important to put out content with a regular cadence? And how can your organization overcome this obstacle?
Corporate Podcasting: Managing Content Creation Resources
There are a lot of resources needed to create and maintain a successful corporate podcast. Learn how to manage those important content creation resources in our latest article.