You’ve created and launched the your corporate podcast on-time and on-budget. But how do you evaluate if the investment was worth it? Here’s what you need to consider.

As online communities continue to saturate with attention-grabbing headlines, microcontent has never been more important or effective for corporate podcasting promotion. We’ve put together some general advice for producing your microcontent.

Whether you are working with a podcast strategy and development partner, or producing in-house, knowing which tools to use will help you facilitate an efficient production process.