Product strategy and commercialization expertise to build a foundation for product development

Written By Ana Silveira

Connie drew upon her years of hands-on experience in product marketing and consumer insights marketing to provide product strategy and commercialization expertise to Catalina Marketing’s Global Products division. Connie’s thorough assessment resulted in the development of comprehensive go-to-market template for major global product development efforts at Catalina Marketing.

Will Choi, President and CEO
Vertical Applications

Ana Silveira
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