For some podcasters, episodes are simply unscripted conversations, and they may not even adhere to an overarching theme. But this is where potential podcasters, particularly those interested in starting a corporate podcast, should be wary.

What is a podcast? And is it right for your company or brand’s marketing mix? Here’s a quick guide.

Podcasting tips for businesses: As podcasts become more popular, people expect higher production values. So, why not invest in your music the same way you invest in your equipment?